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They are brand-conscious, but they are also happy to try out new products, formats and ingredients. The growth of sports nutrition and the widening of its consumer appeal have turned out to be positive developments for dairy proteins – and particularly whey proteins. In 2020, the global whey protein market will be worth $13.5bn, up from $9.2bn in 2015. This represents a CAGR of 6.5% over this timeframe The success of whey is mainly due to increasing awareness that, in nutritional terms, it is among the best quality

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